CSIT155F17:Ploggins

Social Sites... Who would've ever thought how beneficial they would become to companies that are wanting to connect with their target market, advertise, or network. Before taking CSIT 155 I was aware that social sites had advertising included in the overall model of the sites however never to the degree of which I learned and was able to actually identify with while completing the semester assignments. I most definitely was enlightened. The analytics that are available for business's that want to truly understand their market, and demographics is phenomenal. Important information ranging from the  ages of the people viewing your post, where they live, and even what kind of device they are utilizing to engage. Companies that take heed to the information from the reports they receive are able to formulate a strategic social media campaign. One that directly aligns itself with what's working best for the business. Implementing this, saves time and money. Not wasting time...

The Facebook analytics insight feature is awesome! The data collected is so valuable in understanding what's working in your marketing campaign and what's not. The followers section specifies exactly how many followers your page has and when and where you picked those followers up from. This information is very valuable when you are wanting to establish Brand recognition. Using this data helps you focus your efforts where you are gaining the most support. The action section itemizes out people who clicked on any of your information on your "about us" area. Address, phone number, action button, or website. The data is so detailed it will tell you the age, country, gender, and even the device the person used. Detailed is an understatement.This was so beneficial to understand the demographics of the people who are actually engaging on your page. Poetry Events recently sent out a page suggestion to all of our personal friends. Within minutes we had close to 100 foll...

Google Analytics is an awesome tool to utilize for small businesses that are on  a budget and want to maximize their marketing potential. The Google+ 360 seems like a complete program that outlines all the essential components needed to zoom in on what works best for individual businesses marketing goals and objectives. Google Ad words is definitely a feature Poetry Events can benefit from. One of our main objective is Brand Recognition.  Using Google Ad Words allows us to set a budget and gain awareness to those that find interest in our company specifically. The Third Party feature will also be beneficial. Poetry Events is designing it's Social Media Campaign around building a relationship with supporters thru creating an email community. The Third Party feature allows businesses to record the data related to email , websites engagement, and CRM data that' s collected. Google Data Studio- The dash boards and reports can also aid and assist in further business and mar...

                                                    Facebook- Relevant to the season. Brand awareness, call-to-action                                                    Facebook- Brand Awareness, seasonal relevance, encouraging future                                                     relationships.                                             Twitter- Exciting content, short sweet text, call-to-action, link to email                 ...

ADVERTISING!!! can be fun and tedious all at the same time. Creating a fun, compelling campaign that delivers and fulfills specific goals takes creativity and also insight. Social Sites have fundamental rules that dictate who, how, when your posts or tweeted ads are viewed and how much it will cost you. Facebook ad options include: Facebook’s desktop News Feed, Facebook’s desktop right column Facebook’s mobile News Feed,  Instagram’s mobile News Feed. Generally Banner ads are found in the Facebook right column section and are small, specific CTA (call-to-action) ads that are enticing users to click now to book, or save on a particular promotion. Poetry Events would implement Banner ads that would be visible from both desktop and mobile and be shareable thru Instagram as well. Banner ads are affordable and measurable. Poetry Events is a new company so our key marketing strategy is to acquire brand recognition. Our social media campaign would reflect those goals. The ban...

Deals! are always a great way to attract new customers. Groupon would be a great avenue to utilize while growing my business clientele and even during slow periods. "Poetry" would create a campaign for Groupon that will offer savings percentages based on the amount spent per event. For example, a customer that spends over $2500.00 on the entire consulting pkg will receive 20% off.  The benefit of offering a coupon deal is payment upfront. However, pre-paying for services before they are actually rendered can cause confusion if extra services are required to complete the job. Also customers can adapt to the discounted prices and be unwilling to pay the normal rates for services, and always be looking for the next "deal". What's a business without reviews?? Do you even exist! Seriously in today's society where people look to peer reviews before purchasing or patronizing any company or event. It's very important that customers are able to rate your busine...

Although Facebook, Instagram & Twitter are some of the most popular and frequently used social sites used by both individuals and businesses alike. There are several other rising social sites that engage many vistors and can be very beneficial to building a presence and a Brand name. Yelp is a review site that allows viewers to leave ratings and comments about their service and experiences. However One-sided yelp can be,  it gives users feedback from previous cutomers and also gives location directions for businesses with brick and mortor locations. I believe "Poetry" Event Planning for Businesses can benefit from the reviews through yelp. The reviews will help attract more clients and allow previous clients to engage and comment on their experiences with our company. LinkedIn A social media site that bases it existence around the business industry.The site attracts business professionals and allows them to connect with one another with a more professional dialogue...

I commented on Izik Gazette, Savanna Burkes, Carissa E in regards to ideas for Email Newletter ideas.

Newsletters are an excellent way to stay connected with people who are interested in what your company provides or sells. Since email marketing and newsletters are generally revolved around customers signing up to receive the information. This is an effective method to promote continued patronage from existing customers. "Poetry" Event Consulting for Businesses could greatly benefit from establishing an email list and creating a monthly newsletter that will keep subscribers updated and informed on previous and upcoming events. Some compelling content to include in the newsletters would definitely be Promotional event ideas geared toward particular seasons, or occasions. Past events my company has produced, giving readers in inside view of the set-up, and success of the events. Customer testimonials would be valuable content to include in the newsletter as well. Including industry analytics based on the success of utilizing event promotions will inform subscribers the ben...

Poetry Event Planning for Business's key market is small or large brands /businesses that can benefit from event promtions. We need categories that introduce to the readers what exactly we do as a company. Our First category would be: Brand Awareness., this category would consist of information/ post about event promotions and the effectiveness of utilizing our company to maximize your promotional efforts. The second category would be: Featured/Upcoming events., this category would consist of blog post that showcase events my company will be involved in or find interesting and would like to blog about. Also successful events the company has produced with details to engage the reader and entice them to want to host an event of their own. The third category would be: Vendors., this category would consist of stories/information regarding various vendors that my company has worked with or potentially would like to work with. This category would require me to stay updated on ...

Similar to Facebook & Instagram pictures and creative, engaging content are tools needed to execute an effective blogging campaign. Blog followers find interest in post they can relate with, learn from, and also entertains them. When constructing content for your blog post it's important to first outline a goal(s) that you aim to achieve through utilizing blogging. Organizing your goals can help create appropriate content, keywords, and best times to post. Incorporating relate- able content that plays into the emotions of followers is a sure way to build a continued following as well as giving people a more intimate view of the brand. Humans are emotional beings, capturing an individuals attention based on an emotional connection proves to increase brand loyalty and patronage. There are times in blogging, when a company may choose to not incorporate content that touches the emotional strings of the followers. In cases where you want to be direct and provide info...

Twitter is a world of its own when it comes to Social Media. It not only allows you to communicate directly within a community of followers. It also allows you to direct “tweets” to particular individuals or companies irregardless if you're following/connected. Twitter is formatted to keep things short and sweet. Formatting short strategic tweets are important for a business using Twitter. I decided while creating my “list” to think of companies or individuals that my business could grow & learn from. I categorized them into two list. List 1.) Event planners List 2.) Bloggers/Media. I searched several key words before deciding on the few I choose to add to the lists I created. Since Poetry Events is a event planning business that specializes in marketing/promotional events I felt it important to find companies that were similar in target market. I used several keywords. Event planner, business event planner, marketing events, PR events and several more. Before follow...

Visuals are the key to grabbing a users attention and keeping them engaged in the social media realm. Eye catching content is imperative in a businesses social media campaign. I definitely feel like using visual content would be beneficial to my business. Allowing viewers to interact and visually see events that "Poetry" has  coordinated would encourage brand loyalty and increase brand awareness. A lot of the companies I previewed mostly specialized in wedding planning, and event production. https://www.facebook.com/kinaneevents  https://ctcconferences.com/coast-to-coast/. Poetry Event Planning for businesses will specialize in events that are focused on promoting business for companies and brands through special events. Kinane Events has very good user interaction. The company has several videos that were uploaded which got several views compared to the number of "followers"  the companies has on their Facebook page. Viewers will review post several t...

“ A picture says a 1000 words” an oh so familiar cliche' we've heard many times before. However, from the phenomenal response social sites are receiving from users intrigued by visual content, the saying should go something like this. “A picture can make you 1000's of dollars” Ha! funny statement right!? However so very true. Clever, compelling content is key in any businesses social media marketing campaign. Visual content captures the users eye and entices them to engage. Engagement Ding! Ding! Ding! Engagement is imperative in receiving maximum results through social media. Instagram which predominately consist of pictures, memes, and videos has risen to the top of the charts in regards to the amount of time users are spending on the platform. Engaging, and ultimately purchasing items from the attached site links. Facebook and YouTube two very popular sites. Similar to Instagram, pictures capture the users eye and intrigued them to engage. Unlike In...

I choose to use visual stimulants in my post. People connect and seem to engage more when they have a visual picture along with text post. I encouraged through my post upcoming promotions and seasonal specials. I also used pictures of celebrity PR . People are attracted to following high influence people. Applying this strategy gains  the attention of those that support the celebrity/ brand & brings brand awareness to my company as well. 

Facebook Strategy Establishing effective strategic partners in business is very imperative to any business's success and longevity. This concept applies also when building, and maintaining a social media campaign. Building relationships and relying on the knowledge, mistakes, and successes of your competitors will only help your business grow and avoid mistakes in the future. I choose  ASC "The All-star group" which is a production company that provides digital needs for all types of events, ranging from corporate lunches, to product launches, trade shows and more. I felt by connecting with  their page this would allow me to get a more intimate look at the feedback and consumer engagement. Possibly allowing me to attract some of their existing clients that may need event planning services. Connecting with them also allows me to see first hand the services they provide for vendor outsourcing projects. I also choose 6 Degrees which is a group that puts on business mi...

in·sight ˈinˌsīt/ noun the capacity to gain an accurate and deep intuitive understanding of a person or thing. Bingo! Facebook has added an Insight feature that does this and more!. Facebook's Insight  feature allows businesses the ability to set a variety of  marketing metrics and analyze all of them. Thus gaining the knowledge and understanding to satisfy existing customers and attract more!  Two major metrics that are imperative in social media marketing are "Reach" and "Engagement". Reach refers to the amount of individuals who have seen your post appear in their timeline Vs. Engagement, which refers to the amount of people that actually like, share or comment on your post. Analyzing the "Reach" is a great indicator of how well your business is getting your product/service or brand out in front of consumers and into people's news feed. However "Engagement" actually allows you to take note of who's interacting with...

“ Poetry” Professional Event Consulting for Businesses Target Market Outline In today's society people are all about experiences. What's the “next biggest thing?” Well, “Poetry” Professional Event Consulting plans on providing the knowledge, and creativity business owners need to engage with consumers and keep them entertained, and coming back for more! “Poetry” Plans to target both new and established small business owners who are interested in creative ways to promote a product or service. Not only will “Poetry” consult businesses on ways to promote through product launches, Pr events, luncheons etc. We will provide businesses with the knowledge to invite the right people (target market) to be apart of the event. This key aspect provides marketing knowledge that can only help grow our clients customer base. “Poetry” plans to focus our target on businesses in the cosmetic/beauty industry. This market is geared towards constantly changing trends and intr...

Target Market Comparison Upon comparison of http://www.econobum.com/homepg.php & http://www.justcheapdiapers.com/ It's obvious both companies are targeting anyone with children that are utilizing diapers. Econobum however has niche out a market for parents that are “green” concise and want to provide a more natural way of disposing of their child's waste. Cloth diapers were popular in the pasted because they would save parents money. Now parents are requesting cloth diapers because of the pollution plastic diapers cause. Based off the look and content of Econobum's website. I would guess they are marketing to new parents. Age demographic ranging from 27-32. Based off the price of the diapers I'd say the income level varies mid-level to high level with enough disposable income to afford these pretty pricey diapers. Cheap Diapers on the other hand, also targeting parents with children in diapers. Didn't really carve out a niche, but appeale...

Website Overview Miracosta Blackboard- https://blackboard.miracosta.edu What would students do without Blackboard? Nothing, but fail all of our classes. Duhh.. Miracosta's Blackboard is very effective and easy to navigate. Without Blackboard it would be impossible to get assignments, be informed of upcoming projects, as well as communicate with professors, classmates, and the student help desk. Miracosta's website includes all of the above in design requirements. The website includes Hierachy, Alignment, and Proximity throughout the site. I believe it is able to be customized according to professors, however the blackboard layout I've been accustomed to has adapted at least these three concepts. Organizing tabs in order of sequence is beneficial. Offering direct links is helpful and time-saving. How would a student attending Miracosta stay connected without BB?! Pretty Impossible. Right? I stay connected because I'm committed to succeeding! Also...

Aesthetics & Branding So just image, a potential buyer coming to your place of business with the hopes to purchase living room furniture. The customer arrives only to find your sales team casually playing paper tennis with their backs to the front desk oblivious to an awaiting customer. Or better yet the customer arrives and begins to browse graciously greeted with old Cheetos that were left from a past customer, forgotten by your staff to be cleaned up. This is how is looks to browsers when businesses fail to have quality websites for their business. Tacky! A companies website is like their virtual storefront, reception area, display room, and checkout counter. Things need to be in order (organized) as well as functional, and appealing to potential buyers. Pennyjuice.com needs a lot of aesthetic work. Immediately upon visiting the site I was taken back at the grade school level of graphics the designer choose to use. Although the product is geared towards children and b...

Social Media Audit Dave & Busters Event Planning-  daveandbusters.com Facebook- Most recent post Sept.7 th Dave & Busters has a Facebook presence that is well monitored. A lot of the post are geared toward special events like Boxing matches, or seasonal sports. The company incorporates great visuals that entice the viewer. Twitter- Most recent post Sept.7 th Dave & Busters averages updating their post every 2-3 days unless advertising special deals or event updates. Instagram- Most recent post Sept.8 th Dave & Busters averages updating their post every 4-5 days unless promoting a Special Event or Seasonal advertisement geared toward specific sports. Dave & Busters is utilizing their Social Media platforms very well. Updating them frequently and interacting within the communities they've attracted. They have mastered the concept of appealing to the customers senses by incorporating appealing visuals for consumers to view. I get hungry...

***Ring Ring*** “ How May I help you?” “ Yes, I was calling today because I've been having problems with my television service.” “ Oh, OK ma'am Give me just a second. I'll need to transfer you to the Technical Department to handle your issues.” How many times have we all heard this very thing when we call in to inquire about a service, shipping issues, product malfunctions etc., only to be rerouted to several other departments and then put on hold for 30 minutes? Traditional customer service calls are soon to be a thing of the past. Consumers are demanding a faster, more responsive means of customer care and we're using social media to do it! I myself have had to do yoga while making an attempt to get clarification on account balances, technical support or setting up pay arrangements. Patience is a virtue. However, businesses today are recognizing that the power lies in the hands of the consumer. With review sites like Yelp, Bing, Angie’s Lis...

I responded to Savannah B. Terrel J. Maria O

Let's get social... Some people believe in the traditional methods of communication. (i.e.) telephones, personal mail, etc. However if you plan to stay connected to the ever changing times of today on a personal level Facebook is the #1 Social Media site. Facebook host a community estimated of around 2 billion users. The concept allows users to connect with friends from all around the world. Within the community of friends users are even able to create smaller groups,these more intimate groups can range from common interest, hobbies and more. Facebook allows its user to identify the people in your community by specific family members, mother, brother,sister. You get the idea.  Pretty personal right?! Wanna tell the world how you feel ? Facebook is the place to do it! The platform allows it's users to post "Status" updates about how you feel in the moment, along with pictures and videos. Sometimes users prefer not to share with their entire community of friends. Th...

Nicolas D Tiffany D Mario O

Good day! I chose my blog template simply because of the color contrast. The light blues bring a sense of calming to the eyes, and allows the reader to relax while they're sharing their time reading my post. I also like the font it's fun and sophisticated like myself.