week 14

                                                    Facebook- Relevant to the season. Brand awareness, call-to-action

                                                   Facebook- Brand Awareness, seasonal relevance, encouraging future                                                     relationships.

                                            Twitter- Exciting content, short sweet text, call-to-action, link to email

                                                  Facebook- Call-to-action, compelling, attractive content.

I choose Ads that would bring Brand Recognition, as well as invite a relationship between Poetry Events and our followers. I thought encouraging users to sign-up for our Email Mailing list would be the smartest and most effective way to begin analyzing the demographics of our supporters.

Most of the ads I created were through Facebook, however I plan to share the Ads through Instagram as well. I love the feature on the Facebook Ads manager page that gives you options on how you'd like the content to appear for Facebook, and on Instagram. I incorporated a website link on my Ads as well as a "learn More" & "Book Now" C.T.A buttons to encourage users to click further. 

I experimented with creating Ads on Twitter, much like Facebook Ad Creator the options for formatting and uploading images was similar. I did find it interesting that Instagram Best Practices, suggest limiting Hashtags to two (2) per post. Rarely do you see this practice followed on  Instagram. Companies generally overload post with as many relevent hashtags as possible to further reach.

Overall I plan to keep all of my marketing through social sites consistent in the goals that my company plans to reach at the time. Brand recognition being key at this stage. Constantly posting engaging, relevant content.