week 15b

The Facebook analytics insight feature is awesome! The data collected is so valuable in understanding what's working in your marketing campaign and what's not.

The followers section specifies exactly how many followers your page has and when and where you picked those followers up from. This information is very valuable when you are wanting to establish Brand recognition. Using this data helps you focus your efforts where you are gaining the most support.

The action section itemizes out people who clicked on any of your information on your "about us" area. Address, phone number, action button, or website. The data is so detailed it will tell you the age, country, gender, and even the device the person used. Detailed is an understatement.This was so beneficial to understand the demographics of the people who are actually engaging on your page.

Poetry Events recently sent out a page suggestion to all of our personal friends. Within minutes we had close to 100 followers. The analytics displayed the hike in activity on the page views section immediately.

Before sending out the page suggestion Poetry Events was primarily viewed by Professor Faulk. Per the collected data after the suggestion Their was several views by a number of different people from mostly computer devices as opposed to mobile devices which was important when your designing formatting for marketing ads.

I think the analytics provided is amazing how detailed, informative, and precise the data is. Now that Poetry Events has more than the required number of followers to receive the accurate data. The insights tool is going to be utilized before, during and always when it comes to adapting our marketing campaign by what's proving to be effective.

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