week 15

Google Analytics is an awesome tool to utilize for small businesses that are on  a budget and want to maximize their marketing potential.

The Google+ 360 seems like a complete program that outlines all the essential components needed to zoom in on what works best for individual businesses marketing goals and objectives.

Google Ad words is definitely a feature Poetry Events can benefit from. One of our main objective is Brand Recognition.  Using Google Ad Words allows us to set a budget and gain awareness to those that find interest in our company specifically.

The Third Party feature will also be beneficial. Poetry Events is designing it's Social Media Campaign around building a relationship with supporters thru creating an email community. The Third Party feature allows businesses to record the data related to email , websites engagement, and CRM data that' s collected.

Google Data Studio- The dash boards and reports can also aid and assist in further business and marketing decisions. Being able to analyze what content is working and what marketing strategies are not effective will monetize efforts.

Google Survey- Will allow Poetry Events to analyze  consumers insights. This will help us as a company to incorporate what the public likes in our event ideas and productions.

Google Audience- Another feature that will provide data on what our supporters are interested in and what content to promote to gain engagement and high conversions.

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