Week 10 Blogging

Similar to Facebook & Instagram pictures and creative, engaging content are tools needed to execute an effective blogging campaign. Blog followers find interest in post they can relate with, learn from, and also entertains them.

When constructing content for your blog post it's important to first outline a goal(s) that you aim to achieve through utilizing blogging. Organizing your goals can help create appropriate content, keywords, and best times to post.

Incorporating relate- able content that plays into the emotions of followers is a sure way to build a continued following as well as giving people a more intimate view of the brand. Humans are emotional beings, capturing an individuals attention based on an emotional connection proves to increase brand loyalty and patronage.

There are times in blogging, when a company may choose to not incorporate content that touches the emotional strings of the followers. In cases where you want to be direct and provide informative straight to the point information without a lot of the story-telling, and rapport building involved.

Examples of this could be a PR release that your blogging about, or special event your promoting. However, with these things in mind blogging is importantly a “gift” in some regard. Although you can learn best practices and also study and research what works best analytically, The art and gift of writing is crucial when it comes to blogging. That is ultimately what sets apart a successful blogging campaign, and an amazing blogging campaign!