Week 7A

Facebook Strategy

Establishing effective strategic partners in business is very imperative to any business's success and longevity. This concept applies also when building, and maintaining a social media campaign. Building relationships and relying on the knowledge, mistakes, and successes of your competitors will only help your business grow and avoid mistakes in the future.

I choose  ASC "The All-star group" which is a production company that provides digital needs for all types of events, ranging from corporate lunches, to product launches, trade shows and more. I felt by connecting with  their page this would allow me to get a more intimate look at the feedback and consumer engagement. Possibly allowing me to attract some of their existing clients that may need event planning services. Connecting with them also allows me to see first hand the services they provide for vendor outsourcing projects.

I also choose 6 Degrees which is a group that puts on business mixers in the San Diego area. basically this group organizers social events to connect business owners in the area to one another. I felt connecting with their Facebook would also help me to connect with their community of friends and also be updated on the latest "mixer" events, thus allowing me to advertise and network my services as well.

Two businesses that I decided to "like" where A Beautiful You & also Vital Rock Climbing Gym. I choose the two businesses because I am very interested in providing my services to their companies. I feel by "Liking" their pages I can better understand their customer base and build a solid proposal of the services my company can provide.

I felt I needed to include a few Venus in my featured "like"category. Viewers/Potential customers tend to review and  take into consideration who prospective companies they may use have as "featured" pages on their account. I felt it important to have at least a few superb venues that I "Like". Not to mention keeping up with the latest "Hot Spots" is a must in the event planning industry. I choose SPG StarWood & Sky Box Venus.

Lastly, Social Media is all about who's getting the most views & engagements! I had to include an Influencer. My mentor. Ms. Diddy  (Xonecole) is a very successful promoter and event planner in Hollywood. Liking her page sets a sense of standard and quality. I also love to stay updated with all the latest events she's executed as well as connect with her community of friends.

Featuring who & what businesses or individuals you "like" on your page sets an imagine about your business. Like the old saying goes "You are the company you keep" Business's need to take careful consideration about who/what businesses and individuals they have featured on their page for viewers to see. Having positive, reputable businesses and  individuals is important. A little says A lot!