Week 5 Post 1

Target Market Comparison

Upon comparison of http://www.econobum.com/homepg.php & http://www.justcheapdiapers.com/

It's obvious both companies are targeting anyone with children that are utilizing diapers. Econobum however has niche out a market for parents that are “green” concise and want to provide a more natural way of disposing of their child's waste. Cloth diapers were popular in the pasted because they would save parents money. Now parents are requesting cloth diapers because of the pollution plastic diapers cause.

Based off the look and content of Econobum's website. I would guess they are marketing to new parents. Age demographic ranging from 27-32. Based off the price of the diapers I'd say the income level varies mid-level to high level with enough disposable income to afford these pretty pricey diapers.

Cheap Diapers on the other hand, also targeting parents with children in diapers. Didn't really carve out a niche, but appealed their brand more towards parents interested in getting the most for their money. Unlike Econobum, Cheap Diaper targeted parents with more than one child. Ages ranging 30 and up, so more of the Vet parent. These parents are without a lot of expandable income. The company did not put a huge emphasis on the product being “green” however they did ensure affordability, dependability quality.

Cheap Diapers did have a Call-to-Action button that offered special deals and savings. Econobum didn't. However they did have a tab to assist users in finding a location nearest them to order. I'd attribute this difference to the fact that Cheap diapers is selling direct to consumer, while Econobum sells mostly wholesale to specialty shops and they sell direct to consumer. This alone says a lot about the consumer. The Econobum customer has more time! Cheap Diaper consumers need quick, fast, effective service.

I do believe that even though the target markets are somewhat different there is a chance for cross-over in both cases. Parents that are using Econobum could begin to expand their family and decide using cloth diapers is too costly and time consuming. Consumers using Cheap Diapers could decide that by using cloth diapers although costly upfront could save them money and also the environment in the long run.