Week 5 Post 2

Poetry”
Professional Event Consulting for Businesses
Target Market Outline

In today's society people are all about experiences. What's the “next biggest thing?” Well, “Poetry” Professional Event Consulting plans on providing the knowledge, and creativity business owners need to engage with consumers and keep them entertained, and coming back for more!

“Poetry” Plans to target both new and established small business owners who are interested in creative ways to promote a product or service. Not only will “Poetry” consult businesses on ways to promote through product launches, Pr events, luncheons etc. We will provide businesses with the knowledge to invite the right people (target market) to be apart of the event. This key aspect provides marketing knowledge that can only help grow our clients customer base.

“Poetry” plans to focus our target on businesses in the cosmetic/beauty industry. This market is geared towards constantly changing trends and introducing new & improved products. These aspects will generate continuous business for a company like ”Poetry” that consults in product launches, as well as promotions.

“Poetry” will target companies that are between 2-5 years established. These companies will still be in there introduction phase of their life cycle and be very interested in exciting ways to expand and grow their company.


“Poetry” will target companies that are willing to spend a minimum of $10,000 on marketing efforts to improve their consumer reach and build their brand. “Poetry” believes it takes money to make money, and what better way to use marketing dollars,? Than to advertise through Event promotions!

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