Week 13
ADVERTISING!!! can be fun and tedious all at the same time. Creating a fun, compelling campaign that delivers and fulfills specific goals takes creativity and also insight.
Social Sites have fundamental rules that dictate who, how, when your posts or tweeted ads are viewed and how much it will cost you.
Facebook ad options include:
Facebook’s desktop News Feed,
Facebook’s desktop right column
Facebook’s mobile News Feed,
Instagram’s mobile News Feed.
Generally Banner ads are found in the Facebook right column section and are small, specific CTA (call-to-action) ads that are enticing users to click now to book, or save on a particular promotion. Poetry Events would implement Banner ads that would be visible from both desktop and mobile and be shareable thru Instagram as well. Banner ads are affordable and measurable.
Poetry Events is a new company so our key marketing strategy is to acquire brand recognition. Our social media campaign would reflect those goals. The banner ads would invite users to sign-up for our email subscriptions. By gaining a relationship with our audience we can utilize research, and analytics to formulate social media content designed with our supporters in mind. Focusing our efforts will increases engagement, shares, likes, and re tweets.
Facebook has several factors that play into perspective when it comes to the price per click and engagements etc. However, there are 3 key things every business that is advertising thru social media should consider. Is you content Visual Relevant, and include a Call-to Action?
Twitter is a very effective method of marketing as well. Especially if your wanting to be recognized and respected in the business world. Poetry Events will design an ad campaign for Twitter with similar goals as Facebook & Instagram. Brand Recognition.
Poetry Events will create content that reminds followers of the importance and benefits of hosting promotional business events. Ads that encourage followers to subscribe to our email community. Also ads that offer discounts during particular popular seasonal times. After close analysis of what content gets the best engagement results we would adjust our campaign budget accordingly to continue to achieve the objectives set in place at an affordable rate for a new start-up company.
Social Sites have fundamental rules that dictate who, how, when your posts or tweeted ads are viewed and how much it will cost you.
Facebook ad options include:
Facebook’s desktop News Feed,
Facebook’s desktop right column
Facebook’s mobile News Feed,
Instagram’s mobile News Feed.
Generally Banner ads are found in the Facebook right column section and are small, specific CTA (call-to-action) ads that are enticing users to click now to book, or save on a particular promotion. Poetry Events would implement Banner ads that would be visible from both desktop and mobile and be shareable thru Instagram as well. Banner ads are affordable and measurable.
Poetry Events is a new company so our key marketing strategy is to acquire brand recognition. Our social media campaign would reflect those goals. The banner ads would invite users to sign-up for our email subscriptions. By gaining a relationship with our audience we can utilize research, and analytics to formulate social media content designed with our supporters in mind. Focusing our efforts will increases engagement, shares, likes, and re tweets.
Facebook has several factors that play into perspective when it comes to the price per click and engagements etc. However, there are 3 key things every business that is advertising thru social media should consider. Is you content Visual Relevant, and include a Call-to Action?
Twitter is a very effective method of marketing as well. Especially if your wanting to be recognized and respected in the business world. Poetry Events will design an ad campaign for Twitter with similar goals as Facebook & Instagram. Brand Recognition.
Poetry Events will create content that reminds followers of the importance and benefits of hosting promotional business events. Ads that encourage followers to subscribe to our email community. Also ads that offer discounts during particular popular seasonal times. After close analysis of what content gets the best engagement results we would adjust our campaign budget accordingly to continue to achieve the objectives set in place at an affordable rate for a new start-up company.
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