CSIT155F17:Ploggins

The Facebook analytics insight feature is awesome! The data collected is so valuable in understanding what's working in your marketing campaign and what's not. The followers section specifies exactly how many followers your page has and when and where you picked those followers up from. This information is very valuable when you are wanting to establish Brand recognition. Using this data helps you focus your efforts where you are gaining the most support. The action section itemizes out people who clicked on any of your information on your "about us" area. Address, phone number, action button, or website. The data is so detailed it will tell you the age, country, gender, and even the device the person used. Detailed is an understatement.This was so beneficial to understand the demographics of the people who are actually engaging on your page. Poetry Events recently sent out a page suggestion to all of our personal friends. Within minutes we had close to 100 foll...

Google Analytics is an awesome tool to utilize for small businesses that are on  a budget and want to maximize their marketing potential. The Google+ 360 seems like a complete program that outlines all the essential components needed to zoom in on what works best for individual businesses marketing goals and objectives. Google Ad words is definitely a feature Poetry Events can benefit from. One of our main objective is Brand Recognition.  Using Google Ad Words allows us to set a budget and gain awareness to those that find interest in our company specifically. The Third Party feature will also be beneficial. Poetry Events is designing it's Social Media Campaign around building a relationship with supporters thru creating an email community. The Third Party feature allows businesses to record the data related to email , websites engagement, and CRM data that' s collected. Google Data Studio- The dash boards and reports can also aid and assist in further business and mar...

                                                    Facebook- Relevant to the season. Brand awareness, call-to-action                                                    Facebook- Brand Awareness, seasonal relevance, encouraging future                                                     relationships.                                             Twitter- Exciting content, short sweet text, call-to-action, link to email                 ...

ADVERTISING!!! can be fun and tedious all at the same time. Creating a fun, compelling campaign that delivers and fulfills specific goals takes creativity and also insight. Social Sites have fundamental rules that dictate who, how, when your posts or tweeted ads are viewed and how much it will cost you. Facebook ad options include: Facebook’s desktop News Feed, Facebook’s desktop right column Facebook’s mobile News Feed,  Instagram’s mobile News Feed. Generally Banner ads are found in the Facebook right column section and are small, specific CTA (call-to-action) ads that are enticing users to click now to book, or save on a particular promotion. Poetry Events would implement Banner ads that would be visible from both desktop and mobile and be shareable thru Instagram as well. Banner ads are affordable and measurable. Poetry Events is a new company so our key marketing strategy is to acquire brand recognition. Our social media campaign would reflect those goals. The ban...

Deals! are always a great way to attract new customers. Groupon would be a great avenue to utilize while growing my business clientele and even during slow periods. "Poetry" would create a campaign for Groupon that will offer savings percentages based on the amount spent per event. For example, a customer that spends over $2500.00 on the entire consulting pkg will receive 20% off.  The benefit of offering a coupon deal is payment upfront. However, pre-paying for services before they are actually rendered can cause confusion if extra services are required to complete the job. Also customers can adapt to the discounted prices and be unwilling to pay the normal rates for services, and always be looking for the next "deal". What's a business without reviews?? Do you even exist! Seriously in today's society where people look to peer reviews before purchasing or patronizing any company or event. It's very important that customers are able to rate your busine...

Although Facebook, Instagram & Twitter are some of the most popular and frequently used social sites used by both individuals and businesses alike. There are several other rising social sites that engage many vistors and can be very beneficial to building a presence and a Brand name. Yelp is a review site that allows viewers to leave ratings and comments about their service and experiences. However One-sided yelp can be,  it gives users feedback from previous cutomers and also gives location directions for businesses with brick and mortor locations. I believe "Poetry" Event Planning for Businesses can benefit from the reviews through yelp. The reviews will help attract more clients and allow previous clients to engage and comment on their experiences with our company. LinkedIn A social media site that bases it existence around the business industry.The site attracts business professionals and allows them to connect with one another with a more professional dialogue...