CSIT155F17:Ploggins

Poetry Event Planning for Business's key market is small or large brands /businesses that can benefit from event promtions. We need categories that introduce to the readers what exactly we do as a company. Our First category would be: Brand Awareness., this category would consist of information/ post about event promotions and the effectiveness of utilizing our company to maximize your promotional efforts. The second category would be: Featured/Upcoming events., this category would consist of blog post that showcase events my company will be involved in or find interesting and would like to blog about. Also successful events the company has produced with details to engage the reader and entice them to want to host an event of their own. The third category would be: Vendors., this category would consist of stories/information regarding various vendors that my company has worked with or potentially would like to work with. This category would require me to stay updated on ...

Similar to Facebook & Instagram pictures and creative, engaging content are tools needed to execute an effective blogging campaign. Blog followers find interest in post they can relate with, learn from, and also entertains them. When constructing content for your blog post it's important to first outline a goal(s) that you aim to achieve through utilizing blogging. Organizing your goals can help create appropriate content, keywords, and best times to post. Incorporating relate- able content that plays into the emotions of followers is a sure way to build a continued following as well as giving people a more intimate view of the brand. Humans are emotional beings, capturing an individuals attention based on an emotional connection proves to increase brand loyalty and patronage. There are times in blogging, when a company may choose to not incorporate content that touches the emotional strings of the followers. In cases where you want to be direct and provide info...

Twitter is a world of its own when it comes to Social Media. It not only allows you to communicate directly within a community of followers. It also allows you to direct “tweets” to particular individuals or companies irregardless if you're following/connected. Twitter is formatted to keep things short and sweet. Formatting short strategic tweets are important for a business using Twitter. I decided while creating my “list” to think of companies or individuals that my business could grow & learn from. I categorized them into two list. List 1.) Event planners List 2.) Bloggers/Media. I searched several key words before deciding on the few I choose to add to the lists I created. Since Poetry Events is a event planning business that specializes in marketing/promotional events I felt it important to find companies that were similar in target market. I used several keywords. Event planner, business event planner, marketing events, PR events and several more. Before follow...

Visuals are the key to grabbing a users attention and keeping them engaged in the social media realm. Eye catching content is imperative in a businesses social media campaign. I definitely feel like using visual content would be beneficial to my business. Allowing viewers to interact and visually see events that "Poetry" has  coordinated would encourage brand loyalty and increase brand awareness. A lot of the companies I previewed mostly specialized in wedding planning, and event production. https://www.facebook.com/kinaneevents  https://ctcconferences.com/coast-to-coast/. Poetry Event Planning for businesses will specialize in events that are focused on promoting business for companies and brands through special events. Kinane Events has very good user interaction. The company has several videos that were uploaded which got several views compared to the number of "followers"  the companies has on their Facebook page. Viewers will review post several t...

“ A picture says a 1000 words” an oh so familiar cliche' we've heard many times before. However, from the phenomenal response social sites are receiving from users intrigued by visual content, the saying should go something like this. “A picture can make you 1000's of dollars” Ha! funny statement right!? However so very true. Clever, compelling content is key in any businesses social media marketing campaign. Visual content captures the users eye and entices them to engage. Engagement Ding! Ding! Ding! Engagement is imperative in receiving maximum results through social media. Instagram which predominately consist of pictures, memes, and videos has risen to the top of the charts in regards to the amount of time users are spending on the platform. Engaging, and ultimately purchasing items from the attached site links. Facebook and YouTube two very popular sites. Similar to Instagram, pictures capture the users eye and intrigued them to engage. Unlike In...

I choose to use visual stimulants in my post. People connect and seem to engage more when they have a visual picture along with text post. I encouraged through my post upcoming promotions and seasonal specials. I also used pictures of celebrity PR . People are attracted to following high influence people. Applying this strategy gains  the attention of those that support the celebrity/ brand & brings brand awareness to my company as well. 

Facebook Strategy Establishing effective strategic partners in business is very imperative to any business's success and longevity. This concept applies also when building, and maintaining a social media campaign. Building relationships and relying on the knowledge, mistakes, and successes of your competitors will only help your business grow and avoid mistakes in the future. I choose  ASC "The All-star group" which is a production company that provides digital needs for all types of events, ranging from corporate lunches, to product launches, trade shows and more. I felt by connecting with  their page this would allow me to get a more intimate look at the feedback and consumer engagement. Possibly allowing me to attract some of their existing clients that may need event planning services. Connecting with them also allows me to see first hand the services they provide for vendor outsourcing projects. I also choose 6 Degrees which is a group that puts on business mi...

in·sight ˈinˌsīt/ noun the capacity to gain an accurate and deep intuitive understanding of a person or thing. Bingo! Facebook has added an Insight feature that does this and more!. Facebook's Insight  feature allows businesses the ability to set a variety of  marketing metrics and analyze all of them. Thus gaining the knowledge and understanding to satisfy existing customers and attract more!  Two major metrics that are imperative in social media marketing are "Reach" and "Engagement". Reach refers to the amount of individuals who have seen your post appear in their timeline Vs. Engagement, which refers to the amount of people that actually like, share or comment on your post. Analyzing the "Reach" is a great indicator of how well your business is getting your product/service or brand out in front of consumers and into people's news feed. However "Engagement" actually allows you to take note of who's interacting with...