Week 4 Post 1

Aesthetics & Branding

So just image, a potential buyer coming to your place of business with the hopes to purchase living room furniture. The customer arrives only to find your sales team casually playing paper tennis with their backs to the front desk oblivious to an awaiting customer. Or better yet the customer arrives and begins to browse graciously greeted with old Cheetos that were left from a past customer, forgotten by your staff to be cleaned up. This is how is looks to browsers when businesses fail to have quality websites for their business. Tacky! A companies website is like their virtual storefront, reception area, display room, and checkout counter. Things need to be in order (organized) as well as functional, and appealing to potential buyers.

Pennyjuice.com needs a lot of aesthetic work. Immediately upon visiting the site I was taken back at the grade school level of graphics the designer choose to use. Although the product is geared towards children and businesses that cater to children, kids aren't the buyer. Adults are! Therefore the content should be geared more toward an adult buyer with a friendly kid vibe.

The amount of content on a page can be overwhelming to a browser and cause them to shut-down and not continue to engage. Pennyjuice.com's website does just that. Every tab has entirely too much information on one page, causing information overload. “Nobodies got time for that”

Easy navigation is key when creating an effective website. If browsers aren't able to find what they are looking for quickly, they will quickly go somewhere else. Pennyjuice.com also has technical issues with their email icons. Browsers can associate technical issues with brand quality.

HeadHunterstyling.com had a very clean aesthetic feel however the graphics could have been better in quality. Making the site more appealing to potential customers. Although it's important to keep a website simple and easy to use. HeadHunterstyling.com could also benefit from adding customer testimonials (reviews), and before-and-after photos.

Showcasing the before-and-after photos allows customers to view the skills of the stylist, while also allowing the consumer to get ideas of services they themselves maybe interested in receiving.

Now let's talk about class...

Toyota.com does a fantastic job with Design Aesthetics & Branding. The moment you open the link the logo jumps off the page with the bold “look at me” red color. Toyota.com uses the red logo throughout the website also adding small touches of red in areas they want to attract the browsers eye.

Toyota.com is updated on the latest format for web design, which allows the browser to click on a particular tab or just use continuous scroll to view the entire site. Utilizing this method is genius for businesses because it keeps the browser engaged, as well as also saving the consumer time and making it easy to navigate.

The prestige of the brand name Toyota is displayed throughout the website. Branding gone RIGHT! The fact that the site has awards listed for quality and warranty information available places a sense of trust with consumers. Toyota has created brand recognition that resonates to potential buyers professionalism and quality & the website matches!

Apple.com.- “All Hail”

“The Apple iPhone X is here”

We've all been seeing the tweets and post about the latest version of the Apple iphone. The new features and of course the the price!

Although Apple is the leader in the market they choose to use the most simple yet sleek in design. No photo sliders (distractions), No flashing icons. K.I.S.S Keep It Simple Stupid! Is what Apple has displayed, and I love it! The site is easy to navigate and doesn't display an enormous amount of content.

Immediately I was impressed by how simple it was to find things without a lot of unnecessary information cluttering the page. However Apple cleverly placed icons that allows browsers to click further for more detail. Perfect solution to eliminating too much information, while still having information available as needed.

Apple.com surpasses excellence in the design/ asthmatics of their website. Great graphics, engaging content, and functional are the basics for Apple. When companies begin to brainstorm on who they are targeting and their purpose for the website they should reference Apple. They've figured it out.