CSIT155F17:Ploggins

ADVERTISING!!! can be fun and tedious all at the same time. Creating a fun, compelling campaign that delivers and fulfills specific goals takes creativity and also insight. Social Sites have fundamental rules that dictate who, how, when your posts or tweeted ads are viewed and how much it will cost you. Facebook ad options include: Facebook’s desktop News Feed, Facebook’s desktop right column Facebook’s mobile News Feed,  Instagram’s mobile News Feed. Generally Banner ads are found in the Facebook right column section and are small, specific CTA (call-to-action) ads that are enticing users to click now to book, or save on a particular promotion. Poetry Events would implement Banner ads that would be visible from both desktop and mobile and be shareable thru Instagram as well. Banner ads are affordable and measurable. Poetry Events is a new company so our key marketing strategy is to acquire brand recognition. Our social media campaign would reflect those goals. The ban...

Deals! are always a great way to attract new customers. Groupon would be a great avenue to utilize while growing my business clientele and even during slow periods. "Poetry" would create a campaign for Groupon that will offer savings percentages based on the amount spent per event. For example, a customer that spends over $2500.00 on the entire consulting pkg will receive 20% off.  The benefit of offering a coupon deal is payment upfront. However, pre-paying for services before they are actually rendered can cause confusion if extra services are required to complete the job. Also customers can adapt to the discounted prices and be unwilling to pay the normal rates for services, and always be looking for the next "deal". What's a business without reviews?? Do you even exist! Seriously in today's society where people look to peer reviews before purchasing or patronizing any company or event. It's very important that customers are able to rate your busine...

Although Facebook, Instagram & Twitter are some of the most popular and frequently used social sites used by both individuals and businesses alike. There are several other rising social sites that engage many vistors and can be very beneficial to building a presence and a Brand name. Yelp is a review site that allows viewers to leave ratings and comments about their service and experiences. However One-sided yelp can be,  it gives users feedback from previous cutomers and also gives location directions for businesses with brick and mortor locations. I believe "Poetry" Event Planning for Businesses can benefit from the reviews through yelp. The reviews will help attract more clients and allow previous clients to engage and comment on their experiences with our company. LinkedIn A social media site that bases it existence around the business industry.The site attracts business professionals and allows them to connect with one another with a more professional dialogue...

I commented on Izik Gazette, Savanna Burkes, Carissa E in regards to ideas for Email Newletter ideas.

Newsletters are an excellent way to stay connected with people who are interested in what your company provides or sells. Since email marketing and newsletters are generally revolved around customers signing up to receive the information. This is an effective method to promote continued patronage from existing customers. "Poetry" Event Consulting for Businesses could greatly benefit from establishing an email list and creating a monthly newsletter that will keep subscribers updated and informed on previous and upcoming events. Some compelling content to include in the newsletters would definitely be Promotional event ideas geared toward particular seasons, or occasions. Past events my company has produced, giving readers in inside view of the set-up, and success of the events. Customer testimonials would be valuable content to include in the newsletter as well. Including industry analytics based on the success of utilizing event promotions will inform subscribers the ben...